"Organic" refers to the way vegetables, herbs, grains and other agricultural products are grown. This includes animals and how they are reared. It also applies to the way ingredients are processed and how the finished product is handled.

Organic farming is the most traditional method of farming, relying on principles used for generations. It is mostly associated with avoiding the use of artificial chemical pesticides, herbicides and fertilisers. This helps to keep toxins out of our air, water and soil, but it also goes much further.