SUPPORTING COMMUNITY FOOD INITIATIVES
Because we believe real, healthy food should be accessible to all, 1% of each sale goes towards supporting community food initiatives. So every time you dig in to Seeds of Change, you're also helping someone else dig in to real, wholesome food.
Over
£335k invested since 2014
30
learning gardens implemented through Garden Organic
Over
4,000 pupils reached through Project Learning Garden
40
food enterprises supported as part of Urban Food Routes
GLOBAL GENERATION
We supported Global Generation, who use its Skip Garden in King’s Cross to offer young people an introduction to food growing, production and cooking. Its approach increases awareness of self, community and the natural environment and instils young people with the confidence to generate change in the business and local community.
GROW UP
One of the enterprises we supported was Grow Up Urban Farms, who use aquaponic technology to grow salads, herbs and fish to supply local restaurants. Active for just over 18 months at the time, it is now developing London’s first commercial aquaponic farm and demonstrating a sustainable way to produce food in urban environments.
URBAN FOOD ROUTES
We invested in Urban Food Routes, helping 32 food enterprises in London gain expert advice and funding to help grow their business and support the vibrancy of local communities. It’s a unique initiative funded by the Mayor of London and Seeds of Change®, coordinated by the Plunkett Foundation, with help from Growing Communities and London Food Link.
Our commitment to these enterprises extended far beyond the financial support we provided. Seven Seeds of Change Associates - our employees - from all around the world came to London to work closely with these entrepreneurs as part of the Mars Ambassador Programme.
While our Associates were on hand to mentor and advise these businesses, they learnt just as much from the innovation and creativity these enterprises put into action every day.
In the same week that our Associates worked with these small enterprises in London, we celebrated Urban Food Routes with a special event, The New Faces of London Food, hosted by KERB.
BARNES & WEBB
One of these enterprises was Barnes & Webb, who rent out beehives in London to give people local honey and & allow pollination of gardens whilst letting them connect back with nature.
AUDACIOUS VEG
We also supported Audacious Veg, a Community Interest Company growing edible flowers and baby greens whilst supporting members of their local community with training & work placements.
URBAN FOOD ROUTES
We invested again in Urban Food Routes, this time helping 10 food enterprises in London gain expert advice and funding to help grow their business and support the vibrancy of local communities.
From cheesemakers, to beehives, to pickles and edible flowers, we supported with mentoring from associates within the UK business.
LEARNING GARDENS
We partnered with Captain Planet to implement 30 Learning Gardens in schools in inner London. For more information, please visit
FEEDING THE CITY
Can you imagine a world where city life and sustainable food go hand in hand? In our rapidly urbanising nation, from production to processing and distribution to disposal, our cities are littered with examples of how not to do it. In 2019, Seeds of Change supported Feeding the City – a 12 month Incubation Programme that is open to groups passionate about creating sustainable food-related businesses that benefit communities. To find out more and keep up to date with everything Feeding the City, visit
